When Great Products Meet Great Delivery

Why Partnerships Matter in Live Environments

Live environments are unforgiving. Whether it’s a large-scale festival, a brand activation, a conference or an exhibition, everything happens in real time — and when something doesn’t work, there’s no opportunity to quietly fix it later. This is why the most successful live experiences are built not just on good ideas, but on strong partnerships.

In these environments, products alone are rarely enough. Equipment needs to arrive on time, be positioned correctly, work consistently under pressure and be supported by teams who understand the realities of live delivery. When design and delivery aren’t aligned, even well-intentioned solutions can become points of friction rather than value.

That’s where the partnership between Crable and Chill & Charge comes in. By bringing together experience-led charging design with proven event delivery expertise, the partnership removes complexity for organisers and brands alike. The result is phone charging that doesn’t just look right on paper, but works reliably on site — whether for a single-day activation or a multi-week programme.

What Crable Brings — Design-Led Charging That Fits the Experience

Crable designs phone charging solutions with live environments in mind. Rather than treating charging as an afterthought or a purely functional utility, Crable’s charging totems and charging shelves are created to work with the space around them — visually, operationally and experientially.

At the heart of this approach is an understanding that charging stations are highly visible touchpoints. When people need power, they actively seek them out, gather around them and spend time there. Crable’s products are designed to turn those moments into positive interactions, whether that’s through thoughtful form, intuitive use or brand integration that feels natural rather than forced.

This design-led approach makes Crable charging solutions particularly effective across a wide range of environments. From festivals and brand activations to conferences, exhibitions and permanent venues, the products are built to cope with high footfall while still feeling considered and appropriate to their surroundings. For organisers and brand partners, that means charging infrastructure that enhances the experience rather than interrupting it.

What Chill & Charge Brings — Delivery Expertise Where It Matters Most

If Crable’s role is to design charging solutions that belong in live environments, Chill & Charge’s role is to make sure they work flawlessly on site. As specialists in short-term hire and event delivery, Chill & Charge understand the practical realities of live events in a way that can only come from experience.

From logistics and planning through to on-site setup, monitoring and breakdown, Chill & Charge handles the details that organisers don’t want to worry about on live days. They know where charging needs to be positioned to support flow, how to deploy equipment quickly and safely, and how to adapt to the inevitable changes that come with live environments.

This delivery expertise extends well beyond festivals. Chill & Charge regularly support brand activations, exhibitions, conferences and touring events, where reliability, professionalism and flexibility are essential. For short-term hires in particular, their experience ensures that charging feels like a seamless part of the event — not another moving part for organisers to manage.

Why the Partnership Works So Well in Practice

In live environments, success often comes down to how well different elements work together under pressure. When charging solutions are thoughtfully designed and professionally delivered, they stop being a potential risk and become a reliable part of the event infrastructure. This is where the Crable × Chill & Charge partnership proves its value in practice.

Crable’s charging totems are designed specifically for busy, high-footfall environments, making them well-suited to short-term hire across events, exhibitions and activations. Their visibility and intuitive use mean audiences don’t need instructions or staff support, while their robust construction ensures they perform throughout the day consistently. When combined with Chill & Charge’s delivery expertise, this creates charging solutions that work at scale — even during peak demand.

Because Crable’s wider range of phone charging stations and charging shelves are built with flexibility in mind, the partnership can adapt to different formats and spaces. Whether it’s freestanding totems in open event areas, integrated charging shelves in lounges or hospitality zones, or branded installations within exhibitions and conferences, organisers can choose solutions that fit both the environment and the audience.

Importantly, this joined-up approach removes complexity for organisers and brand partners. Rather than sourcing products from one supplier and delivery from another, the partnership offers a clear, coordinated route to dependable charging. For those planning across different sectors— from festivals and brand activations to conferences, exhibitions and live venues — this consistency makes planning easier and outcomes more predictable.

Where This Partnership Is Used

One of the strengths of the Crable × Chill& Charge partnership is its versatility. Because the products are designed for high-footfall environments and the delivery model is built around short-term hire, the partnership supports a wide range of live formats — not just large outdoor festivals.

At brand activations and experiential marketing events, charging often plays a dual role. It provides a practical service audiences genuinely value, while also creating a branded touchpoint that encourages dwell and interaction. Crable’s branded charging totems, delivered and managed by Chill & Charge, allow brands to show up in moments of real need without disrupting the experience.

In exhibitions and conferences, where attendees rely heavily on their phones for networking, schedules and content, reliable charging becomes essential over long days on site. Charging totems and charging shelves can be positioned in lounges, networking areas and shared spaces, helping to keep footfall moving while reducing pressure on venue infrastructure. For organisers, short-term hire removes the need to invest in equipment that’s only required for specific events.

The partnership is equally well suited to festivals and live events, where scale, visibility and resilience are critical. Large audiences, long durations and peak demand periods require charging solutions that are built for purpose and supported by experienced delivery teams. By combining Crable’s design-led products with Chill & Charge’s on-the-ground expertise, organisers can deploy charging with confidence — even in complex or fast-moving environments.

Across these sectors, the common threadis the same: audiences expect to stay connected, and organisers need solutions that work reliably without adding operational strain. The Crable × Chill &Charge partnership is designed to meet that expectation, wherever and however live experiences are delivered.

A Partnership Built for Live Environments

Successful live experiences rely on many moving parts working together — and phone charging is no exception. By bringing together design-led charging solutions and proven event delivery expertise, the Crable × Chill & Charge partnership removes friction for organisers and brands alike.

It’s a partnership built on a shared understanding of live environments: that reliability matters, that audiences expect to stay connected, and that delivery needs to be calm, professional and adaptable. Whether supporting a brand activation, a conference, an exhibition or a large-scale live event, the partnership ensures charging is handled properly — so organisers can focus on everything else that makes an experience memorable.

As expectations around phone charging continue to rise, having the right products delivered by the right people makes all the difference. For Crable and Chill & Charge, this partnership isn’t just about supplying equipment — it’s about supporting better live experiences, together.

Planning a Live Event, Activation or Exhibition?

If you’re looking for dependable phone charging that’s designed for busy environments and delivered by people who understand live events, talk to Crable about charging totems available to purchase, rent or hire — with short-term hire delivered in partnership with Chill & Charge.

👉 Talk to us about your event