Powering the Moment: How Smarter Charging Transforms the Spectator Experience

Live events are built on emotion — excitement, anticipation, connection. But in an era where every ticket, map, payment and memory lives on a smartphone, one unexpected emotion now plays a starring role: battery anxiety.

As phone batteries drop, spectators feel rising stress, disengagement and even Nomophobia — the fear of being without a mobile device. Research shows this anxiety impacts mood, decision-making, social interaction and even enjoyment of the event itself.
‍
In a crowded venue, that tension spreads quickly. People drift to perimeters searching for sockets. They leave key areas during peak moments. They miss content, lose friends, and disengage from the on-site experience.

In short: low battery equals low satisfaction.

This is why power is no longer a technical extra — it’s a core part of the spectator experience.

Why Spectator Experience Now Depends on Power

Event organisers invest heavily in creating atmosphere, digital journeys, content and sponsor activations. But those investments only deliver value if spectators stay connected long enough to experience them.

A low or dying battery triggers:

• Nomophobia-driven anxiety, reducing enjoyment
• Broken digital journeys (apps, e-tickets, schedules, interactive maps)
• Reduced engagement with QR codes, gamified experiences and sponsor content
• Safety issues, as attendees go off-site seeking power
• Lost social sharing, limiting organic reach

Solving the battery challenge doesn’t just remove a frustration — it lifts the emotional baseline of the entire event.

Crable Charging Totems: A New Standard for Event Power

Crable’s Charging Totems, available to rent through Chill and Charge, are engineered for high-footfall environments and designed to eliminate battery anxiety entirely.

1.Zero-Wait, Always-Available Power

Spectators plug in instantly — no queues, no lockers, no borrowing or returns.
Just fast charging, on the spot, exactly when they need it.

2.Placement Wherever Organisers Need Them

The slim, freestanding Totems are effortless to place, with no complex installation or structural requirements.
They can be placed:

• in concourses
• along fan-walk routes
• at bars and food courts
• near sponsor activations
• around entrances & exits
• in chill/out areas or VIP zones

This flexibility has two major benefits:

• Improved operational flow — guests naturally distribute across key spaces instead of clustering
• Increased dwell time — charging moments keep spectators in retail, catering or sponsor areas longer

3. Zero Staff, Zero Maintenance Stress

Totems run autonomously. Event teams don’t need staff handling devices, lockers or power bank returns.
It’s plug-and-go simplicity at scale.

A Powerful Sponsorship Asset: The Organic Touchpoint

Charging Totems offer large-surface, high-visibility branding that spectators naturally engage with.
But unlike forced advertising, a charging moment is a genuinely useful interaction — a moment of relief, comfort and gratitude.

That’s why Totems create what brands crave:

an organic touchpoint

A natural, unforced moment in which spectators feel helped, not interrupted.
This subtle emotional lift means:

• Better sponsor recall
• Stronger brand association
• Higher interaction with nearby content
• More meaningful dwell time in sponsored areas

In a world saturated with screens and stimuli, helpfulness becomes the new standout.

Eliminating Battery Anxiety Improves the Entire Event

When spectators know they can stay powered at any time:

• Nomophobia disappears
• Mood improves
• Guests stay longer in key zones
• Footfall spreads more evenly
• Safety increases
• Engagement with apps, maps and digital journeys rises
• Organisers can deliver a smoother, more connected event

The result is a happier audience, a more efficient site, and stronger commercial outcomes.\

Why Rent Through Chill & Charge

Chill & Charge delivers effortless implementation, including:

• Site assessment and optimal Totem placement
• Rapid deployment and removal
• Flexible rental durations
• On-site support where required
• Proven performance across festivals, exhibitions, sports and entertainment

Combined with Crable’s robust, high-capacity hardware, organisers get a turnkey charging ecosystem that elevates spectator experience with minimal effort.

Power Is No Longer Optional — It’s Foundational

Spectators expect friction-free connection. They expect to record, share, navigate and communicate at every moment.
When battery anxiety disappears, the event becomes more immersive, more enjoyable and more profitable.

Crable’s Charging Totems — deployed through Chill & Charge — give event organisers the power to deliver that experience effortlessly.

Eliminate battery anxiety and elevate the spectator experience. Contact Chill & Charge to secure your Crable Charging Totems.

‍