Darren Young - Fan Experience Consultant

Darren Young joins Crable in quest for a world-class fan experience!

We are delighted that Darren Young of Darren Young Sport is joining Crable to support our pursuit of the best-practice match day experience for fans who deserve the very best return on investment for their loyalty, enthusiasm and passion for their chosen club and game.

Sports Clubs and the Fan Journey

As sports fans, we know it’s all about the full experience and what it is that has us coming back for more.  It’s not the pushing of the merchandise or the expensive coffee, it’s the all-round adventure that grabs us. And that’s why we at Crable are so pleased to welcome Darren on board to support our unending quest to ramp up wonderful days out for sports fans.  

Darren brings lots of experience from all levels of the game, from working at the World Cup in 2022 and with many leagues in men’s and women’s football right through to grass roots. He’s the go-to guy for tapping into the vision of a great experience from a fan’s point of view. Clubs want fans to buy into their story, to feel part of it – from booking the ticket to the final whistle and beyond - and this starts by creating an environment that shouts about everything the clubs represents; everything they offer to make the overall experience memorable.

As an example, imagine a fan zone outside a stadium that offers much more than just refreshments. It needs to be an experience in itself that people will want to repeat time and again and that provides fans with things they want and need. It’s those added extras such as phone charging stations that keep people connected throughout their time at the stadium and that keeps them coming back, and arriving earlier.  

Darren knows how important an experience-based approach can be and so it’s fantastic news that he’s coming together with Crable to ensure that fans get the turbocharged experience their loyalty deserves.

Have a read of these articles:

Enhancing the Spectator Experience in Sports Stadia

Why Sports Clubs Should Value Their Fans More

Sports Stadia and Fanzones

William McClelland, CEO of Crable comments “We are so thrilled to have secured Darren's expert support. His knowledge of sports clubs and their fans is second to none and his understanding and respect within the whole sector will be of tremendous benefit to Crable.”

Darren Young added “I’m really pleased to be joining the Crable team.

I’ve spend most of my professional life helping organisations to create great experiences, and especially in sports venues, so I it feels like a perfect fit with Crable.

Their charging solutions, including charging shelves and charging totems, are perfect for stadiums of all sizes in all sports. And in a world where a phone is probably everyone’s most important possession, it currently feels like an oversight. I want to help clubs to understand how these simple installations can not only help the fans to have a better experience, but also enable sponsors to be seen by and communicate with their target audience in a new way”

Clubs wanting to make giant steps to improve their fanzones and stadiums generally should have a read of these two Crable case studies:

Case Study - UEFA Champions League Final

Case Study - Guinness at Twickenham Rugby

Get in Touch

To get in touch with Darren Young Sport, just drop him an email:

Email Darren

Welcome aboard Darren!

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