Powering More Than Devices: The Crable + Sticky Partnership

In today’s connected world, battery life is fundamental to live experiences. In stadia, arenas, festivals and healthcare environments alike, a low phone battery can quickly turn a positive visit into a frustrating one. For operators focused on fan, visitor and patient experience, reliable device charging is no longer a luxury — it is essential infrastructure.

But in today’s commercial environments, powering devices is only part of the opportunity.

Crable’s Charging Shelves and Charging Totems are designed specifically for high-footfall commercial environments, delivering robust, secure and fast charging for phones and tablets. In sports and live event settings, this infrastructure reduces anxiety, increases dwell time and enables fans to stay connected — sharing moments, accessing digital tickets and engaging fully with the event. In healthcare settings, access to charging provides reassurance and comfort at times when connectivity matters most.

Yet while the experience case for charging is clear, return on investment has historically been harder to measure.

That changes with the announcement of a new strategic partnership between Crable and Sticky, the flexible end-to-end payment and engagement platform.

By integrating Sticky’s technology directly into Crable’s charging stations, operators can now transform charging infrastructure into measurable commercial touchpoints. Visitors can simply tap a Sticky NFC point to complete a transaction in under 10 seconds. For those who prefer it, QR codes sit alongside NFC, ensuring accessibility and familiarity for every user.

The opportunity is simple but powerful. When fans approach a charging station, they already have their phone in hand. They are stationary, engaged and interacting with the infrastructure. That moment can now enable food and beverage purchases, official retail transactions, charitable donations, feedback capture, bookings or consent-led email sign-ups — all through a seamless interaction.

For stadium operators in particular, the timing is significant. Modern venues are no longer used solely for home fixtures; they are increasingly operated as seven-day commercial assets, hosting concerts, conferences and multi-use events year-round. The Crable and Sticky integration supports that evolution — enhancing experience while unlocking new revenue, sponsorship and data opportunities across every event type.

William McClelland, CEO of Crable, commented:
“Charging is fundamental to modern visitor experience. But we’ve always believed it could deliver more. By partnering with Sticky, we’re enabling operators — particularly in sports and live events — to turn essential infrastructure into measurable commercial value, without compromising the experience that comes first.”

The sponsorship potential is equally compelling. Charging Totems, already designed as high-visibility statement pieces, now become interactive, trackable activation assets — offering partners measurable engagement rather than static branding.

James Garner, CEO of Sticky, added:
“Sticky was built to remove friction from transactions and engagement. Integrating our platform into Crable’s charging infrastructure creates a natural moment for interaction — one that is fast, intuitive and commercially powerful for venues.”

For operators across the UK and beyond — particularly in the rapidly evolving sports sector — this partnership represents a strategic shift.

Charging remains an experience essential.

But with Crable and Sticky combined, infrastructure now powers more than devices — it powers revenue, sponsorship and data-driven engagement.

If you operate in stadia, arenas, festivals or healthcare and would like to explore how this partnership could support your commercial strategy, we’d welcome a conversation. Get in touch here.